Colour plays a very important role in almost every aspect of our lives. We come to associate different colours and styles with certain brands, for example. This is what makes them stand out. Anyone with an eye for detail will understand that certain fonts, styles, and colours work well together. This got me thinking: what if there’s a psychological meaning behind all this? Well, as it turns out, there is! Just to get your imagination flowing, I was having a discussion with a friend about a current WIP (work in progress), and we got discussing about prison and crime (naturally). Now, when I mentioned prison, what colours came to mind? Black? grey? white? When a person is in prison, they are there to serve their time. With so many people in a small area, it can be a fractious environment. White can be disorientating because it is an intense and monotone colour, but then black and grey could lead to increased low mood, because of the brain subconsciously picking up on the connotations of darkness. And grey, to me, compounds on the feeling of coldness and isolation. Remember, when in prison, people don’t need encouragement to feel bad about themselves. From my research, prison walls can be painted pink (as well as other colours) in order to pacify behaviour. Our brains can subconsciously pick up on the layers of colour. Ideally keeping the mind ‘stable’ and stimulated. Why do you think children’s play areas are so colourful? Another example would be in branding, we associate certain colours with a type of service.
In my logo, there is gold, grey and blue colouring – combined to promote the idea of a high quality, professional, thoughtful and dedicated company (solo) to work with. (See what I did there?!) In literature and historical times, the colour purple can represent royalty, power, gold and wealth. Fast food companies, such as Burger King and McDonalds, use red and yellow colouring in their branding, as these colours supposedly make a potential customer more hungry, stimulate hunger, and speed. Overall enticing a potential customer to buy a meal.
There are obviously multiple other factors to take into account, but it’s something to consider. You see, the use of colour is not so much ‘in your face’, but rather guiding your subconscious to a desired thought or feeling. This in turn can affect our mental health. Particularly if our lives become too consumed by these thoughts and feelings. So this is a friendly reminder to look after yourself.
Note: Some of the content in this post was researched and referenced from the following webpages:
https://www.google.com/amp/s/www.mirror.co.uk/news/uk-news/prison-walls-violent-offenders-being-13789695.amp,https://www.google.com/url?sa=t&source=web&rct=j&url=https://www.verywellmind.com/the-color-psychology-of-purple-2795820&ved=2ahUKEwjlhfe9k9vyAhULi1wKHWd-ApoQFnoECAQQBQ&usg=AOvVaw3IU6jMUNrscwky3CqhgTth,https://www.google.com/url?sa=t&source=web&rct=j&url=https://www.karenhaller.co.uk/blog/branding-why-red-yellow-is-used-by-the-fast-food-industry/&ved=2ahUKEwjGr7alktvyAhXIQEEAHWk9BcwQFnoECAQQBQ&usg=AOvVaw2pFfxCqKIkHL5MJc8lvksM – D At the time of writing, there are 41 days until release – an exciting, but terrifying, thought It will be available in both Ebook and paperback, but here is the link for you to pre-order the Ebook… https://www.amazon.co.uk/dp/B099M8VN2Y/ref=cm_sw_r_cp_apa_glt_6S34SQMB4Z1K4RN13A4A
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